It is not easy to be a seller on Amazon, however, it also isn’t hard to be one. There are various reason due to which your seller account could get suspended. Amazon generally informs the seller about the cause of their suspension. However, you can take steps to recover the account by amazon suspension appeal, but it is important that you know about the various reasons that could get your account suspended.
Poor Seller Performance
If you are a seller on Amazon, then you have to perform well. Or else your account could get suspended. Amazon is very strict with the performance metrics of its seller. The reasons could include a low score in customer’s feedback, untimely shipping or canceling of too many products. All these reasons would first lead to the suspension of your ASIN and if the violations stillpersist, your account would be fully suspended. Amazon has its minimum criteria under which the order defect rate should be less than 1%, the fulfillment cancel rate should be not more than 2.5 % and the last shipment rate should be lower than 4%. The sellers need to achieve this requirement in order to continue to remain as a seller on Amazon.
Seller Policy Violation
Before you sign up to be a seller on Amazon, you need to understand the requirements of Amazon. You got to audit your product information regularly in order to ensure that you meet Amazon’s requirement and you do not violate them. This is one of the prime reason of account suspension.
In order to prevent your account from suspension, you have to agree to all the policies and requirements of Amazon and you should be thoroughly familiar with them. Also, you got to follow the news of Amazon for and requirements update. Once you are updated with all the rules, policies and agreements, it will be less likely for you to avoid breaking the rules.
Selling/Displaying Restricted Products
Amazon has always tried to maintain the highest quality in terms of product information. If you are listing restricted products in the product information, then these products are identified by Amazon and your account may get suspended. It is important to ensure yourself from any kind of restricted listings or your account maybe reported of violations. Sometimes some items are also incorrectly flagged by Amazon, so in such situations, you should be well aware of the rules and contact the Amazon support quickly.
If you follow the rules properly, your account will never be suspended by Amazon.